The growth of the hottest consumption level promot

2022-08-03
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The growth of consumption level promotes the increase of carton demand in Eastern Europe

according to the global market analysis experts of Euromonitor International, the healthy economic environment in Eastern Europe, the growth of disposable income, the improvement of retail system and the growth of packaging product consumption have promoted the growth of carton consumption in Eastern Europe. The research shows that the average annual growth rate of carton unit consumption in Eastern Europe from 1998 to 2004 exceeded 4%, about twice the global average annual growth rate. The tobacco industry has the greatest impact on the growth of cartons. The unit consumption of cartons in Russia, Ukraine and other major regions shows an increasing trend. In Poland, Slovakia, Hungary and other places, due to the reduction in smoking, the use of cartons has also decreased

the carton consumption in Eastern European countries shows an increasing trend

although the carton consumption in Russia's tobacco industry shows the fastest growth, it has been struggling with the crisis of tobacco overproduction since the early days of the golden age. Domestic demand is stable and does not exceed supply. Local enterprises reduce production in the face of this situation, while foreign manufacturers continue to invest in new projects. As consumers' preference for cigarettes has changed - sales of expensive brands are on the rise, while cheap cigarettes are no longer popular - local enterprises have been severely hit. The production cost of top lift cigarette packaging is higher, and its price usually increases by 10~20%. However, compared with the soft bags that look very cheap, they give people a sense of quality. Russian manufacturers are used to choosing soft bags, partly to keep costs low and partly because of poor production technology. Therefore, the further penetration of large multinational companies that love top lift cigarette packs into the Russian market has had a great impact on the carton consumption. According to Euromonitor International, more and more multinational groups are entering the Russian market, prompting local enterprises to increase the production of top lift cigarette packs. Therefore, from 1998 to 2004, the top lift cigarette packs in the Russian market increased by at least 25%

with the increase of Russian purchasing power, the demand for convenience food packed in folding cartons (such as frozen food, especially frozen fast food, delicious snack food and dry food) continues to increase. Russians are also increasingly buying cooked food for their pets, so this growth trend is also true in non-human food. It is estimated that this growth trend will continue, and the sales of folding cartons of pet food will double in the next five years

euromonitor International's research shows that Ukraine is the country with the fastest growth in the carton market after Russia. Similar to Russia, Ukraine also tends to choose cigarette products made abroad, and its volume for young people and female consumers has not decreased. Moreover, in recent years, the development of retail system has greatly impacted the sales volume of tobacco monopoly kiosks usually set up in stations and other places in major cities. In addition, the rapid development of the supermarket supply chain system has also increased the exposure of cigarettes and promoted the demand for folding cartons

Poland's accession to the EU has brought a new situation to the tobacco market, and therefore has also brought changes to the consumption of folding cartons. The increase in cigarette related taxes and the establishment of anti smoking laws and regulations have led to a general reduction in smoking, followed by a reduction in carton sales nationwide. A very important problem is that with some organizations taking the lead, and with the support of legislation, people are advocating a healthy lifestyle, and refusing to smoke is becoming a major trend. Since september15,2004, tobacco products are not allowed to contain suggestive words, such as "light taste" or "low tar". In addition, the warning area on the cigarette package must reach more than 40%. However, on the positive side, the accession to the EU has led to the growth of tobacco export potential. Tobacco production in many regions has been moved to Poland. For example, bat closed its factories in Belgium and moved them to Poland; Imperial Tobacco also moved its operations from three closed factories in southern Europe to factories in Germany and Poland

the same growth trend in different application fields

except for tobacco, the end markets of folding cartons in Eastern Europe include: hot drinks, laundry care products, dry food, candy and frozen food, which together accounted for 52.6% of the unit consumption of regional cartons in 2004. Euromonitor International's research shows that the carton consumption in all these application areas showed a high growth from 1998 to 2004

in the field of hot drinks, with the increase in the consumption of tea drinks in Romania, Ukraine, Bulgaria, Poland and other places, the sales of folding cartons also showed an increasing trend. The sales of green tea in the Eastern European market are very good because consumers quickly realize the harm of excessive caffeine intake and that tea is a healthy drink. In addition, young consumers show great interest in cappuccino and other coffee drinks that are popular all over the world. Therefore, the diversification of carton packaging has also witnessed the growth of demand

laundry care products in Eastern Europe also promote the consumption level of folding cartons, especially detergent products. Russia's vast rural population is following the habits of urban people to start using washing powder. Although small packages of products are more popular in rural areas, this has increased the unit demand for cartons of washing powder. As consumers buy expensive, advanced and well-known brand products with universal testing machines on standby and testing the size of plastic parts, the entire Eastern European market also benefits from this increased consumption power. Famous washing powder enterprises all over the world have made great efforts to improve brand loyalty and attract new customers, so as to increase the market share of their products (such as P & G's sriel and tide washing powder and Henkel's Persil washing powder)

frozen food is also a high growth application field of carton consumption in Eastern Europe. Investment in modern production technologies and marketing networks has greatly improved the supply to target markets, including Hungary, Poland, Russia, and especially the Czech Republic. The growth of sales of various frozen foods is based on a variety of reasons, such as the breakthrough in storage technology (in the retail and home environment), product innovation, the increase in advertising costs, the increase in consumer income, and the Westernization of work and consumption forms. Frozen fish/seafood, fast food and frozen pizza are all high growth applications of folding cartons in Eastern Europe

in the field of dry food, the busy lifestyle and the growing middle class have increased the demand for more convenient food. With the increase of purchasing power, more and more people in Eastern Europe can afford high-quality products, such as instant soup powder and staple foods (such as pasta and rice)

from 1998 to 2004, the consumption of candy cartons in the Eastern European market increased by 27%, and the sales of main areas (such as boxed chocolate and gum) showed an increasing trend. Based on the demand for gifts, people began to break through the conventional box chocolate packaging. At the same time, many countries in Eastern Europe are increasingly using cartons to hold small pieces of twisted chocolate. This type of product began to enter the Eastern European market in 2001. Since then, it has met the huge demand, although its sales volume is far from that of traditional box chocolates. Part of the reason for the success of such products is the high and medium price, so they are regarded as products close to consumers and with market potential. The carton consumption of chewing gum products in Eastern Europe also shows an increasing trend, especially in the increasingly developed markets such as Russia, the Czech Republic, Romania and Bulgaria. The multifunctional packaging has aroused the interest of consumers

prospects for the future of Eastern European cartons

with the progress of consumption concept, the entry of more and more multinational enterprises, and the subsequent initiatives of local enterprises to improve their competitiveness, Euromonitor International predicts that the growing consumption power will be the key factor for the growth of the Eastern European carton Market in the next five years. However, the diversity of products poses a challenge to the share of folding cartons in the total sales of consumables. Therefore, the share of cartons may show a moderate decline. However, for the unit consumption, the speed of rapid experiment in Eastern Europe is continuously adjustable, and the near-term prospect of the folding carton of consumer goods that automatically stops when the sample breaks is bright. It is expected that its growth rate will reach more than 12% from 2004 to 2008. In terms of percentage, Euromonitor International expects disposable paper products and cosmetics to show the highest growth, with corresponding growth rates of 37% and 33%

in the field of disposable paper products, sanitary products will promote the use of cartons. As the purchasing power of products previously considered as non major items increases, the demand also increases. Sanitary products are popular mainly because of their easy to use and disposable characteristics. The advertising struggle of the world's leading multinational companies (Kimberly Clark and SCA hygiene) has greatly promoted the strengthening of product awareness. Therefore, sanitary products will become more common in the household goods market in the region

the cosmetics sector has also begun to benefit from the growing demand for major products, such as oral hygiene products and advanced cosmetics/skincare products. Most of these products are packed in secondary cartons. In order to meet more abundant and complex consumer needs, multinational and local enterprises have expanded their product range and launched more high-end products, which has promoted the growth of cosmetics and skin care products. The increasing number of women participating in work, the change of lifestyle, the impact of international trends and the spread of women's fashion magazines also contribute to the growth of high-end cosmetics in Eastern Europe. In addition, local and foreign manufacturers attach importance to oral hygiene products in Eastern Europe, and the competition is becoming increasingly fierce. Because consumers are very loyal to toothpaste made locally, Euromonitor International believes that local manufacturers will launch more expensive products to meet the needs of consumers. Local products are also constantly improving the packaging of products, and multinational enterprises have also brought more advanced packaging technology to maintain market competitiveness. There will be a frenzy of promotion competition in the toothpaste field, and the promotion method of "buy one get one free" will be more frequent in the more mature market. Hair care products are also a high growth area in the use of cartons in Eastern Europe. For example, as large global companies L'Oreal, P & G and sinogael have increased their advertising efforts, hair dyes are very popular among women in Eastern Europe, and it is believed that they will continue to heat up in the next few years

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