The growth of the hottest smart phone market stagn

2022-08-05
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The growth of smart market has stagnated. China is facing great changes. Just after the new year of 2019, apple, which has always been the industry weathervane, has become the hottest talk at the beginning of the year. Strength usually refers to the ability of materials to resist elastic deformation, plastic deformation and fracture under the action of external forces

the share price fell by nearly 8%; The sales of new products in developed markets were poor. Apple leader cook told the outside world that Apple's demand in the Chinese market had unexpectedly slowed down. At the same time, the sales of new iPhones in some developed markets were poor. Based on this, cook lowered Apple's performance expectations for the next year

the elastic modulus of alloy steel is similar to that of carbon steel. In the past decade, we have seen Nokia and blackberry replaced by apple and Samsung. The status quo of the two giants is just one of the latest comments on the stagnation of the growth of the smart market

this industry, which once excited the world, looked forward to and was full of infinite momentum, finally slowed down in 2017 after eight consecutive years of rapid sprints, and made more difficult progress in 2018. This is the sixth consecutive quarter of decline in the Chinese industry

the industry shrouded in dark clouds also showed a bright line in 2018. We have seen that Huawei ov (Huawei, Xiaomi, oppo, vivo) and other companies from China have become new strong challengers, and their domestic market share has even reached 90%, impacting the shaky throne of apple and Samsung

2018, the 4G era is coming to an end, and the 5g era is approaching the first year. The vision of a bright future promises to return the industry to its glorious peak in the early 10s. However, the fact that the user's replacement cycle continues to lengthen has cruelly warned brands that users are not so willing to buy new ones

walking through an industry mixed with pessimism and optimism, we stand at another crossroads in 2019, and a change of crisis and opportunity is waiting ahead

innovation decides everything. Who decides innovation

in the past year, perhaps the biggest innovation came from domestic brands

in this year, domestic brands have contributed various unique appearances to the world. Looking at the product and technology trends in 2018, a very obvious feature is the collective pursuit of major manufacturers for the appearance design of products in the zone. For a time, pop-up design, retro sliding cover, hole digging screen, double screen, even folding screen, and dazzling colorful back cover design have injected new vitality into the industry

this phenomenon is caused by vibration and turbulence. Firstly, it is difficult to make a breakthrough in a short time because the improvement of intelligent underlying technology has entered the platform stage; The second is that the product itself has the identity attribute of highlighting personality. After several generations of intelligent machine education, consumers no longer cling to the pursuit of its tool attribute. What is more like daily consumer goods has also become a medium for consumers to express their identity

in this process, the dual track periscope design of oppo find x is particularly eye-catching, which not only increases the screen share to an unprecedented 93.8%, but also breaks the liuhaiping trend led by iPhone X

in fact, the iPhone has been dominating the appearance of the iPhone since 2007, when it pioneered the form of using the touch screen as the interactive carrier. No other year's products have different shapes and distinctive iconic features like 2018. In the second half of 2018, we saw more products with novel appearance, including the sliding cover full screen of Lenovo and Xiaomi, as well as the hole digging screen of Samsung and Huawei

there are also some brands that shape the concept of the game. For example, thunder snake, black shark (Xiaomi investment), Red Devils (a brand of Nubia) and Asustek Rog have successively released a number of E-sports

in addition to the first released thundersnake generation, in 2018, four companies in the market launched six games successively. They have highly similar styles: Top processors, large memory, and unique cooling systems. However, the differences that enable consumers to distinguish these products from ordinary intelligence are still the appearance handle peripherals, as well as the logo and light band with changeable color on the back

in 2019, there will be no major breakthrough in the underlying technology. It can be predicted that the shape will still become an important breakthrough point in product innovation

in addition, the unremitting improvement of the major manufacturers' product photography technology is also one of the highlights of this year. The scores of the models of the major manufacturers on the DxO ranking list are constantly breaking records. Therefore, the photography ability has become a key field for the competition among the competitors

the main reason for the improvement of image quality is that on the one hand, the three camera system is realized through more camera hardware combinations, and on the other hand, the advanced artificial intelligence algorithm is introduced to intelligently modify and optimize imaging. The typical representative of the former is naturally Huawei. The mate 20 series replaces the previous combination of black and white + Color + telephoto in the P20 series through the combination of wide-angle, ultra wide-angle and telephoto lenses, and further improves the quality of photography. At the end of the year, we also saw a four camera machine like the Samsung Galaxy A9. It is likely that in 2019, more cameras will be more common

the typical representative of algorithm improvement is Google's pixel

this product, which still adopts the single camera design in 2018, is no inferior to other multi camera products in terms of imaging quality, and AI is the most critical technology. For example, pixel 3 uses ultra-high resolution imaging technology, because it combines the new technology of machine learning algorithm with optical anti shake, ensuring the excellent imaging of hdr+

in addition, pixel 3 also achieves high-quality digital zoom similar to optical zoom through AI algorithm without telephoto lens

in addition to the improvement of image quality, the evolution from 2D to 3D is more worthy of attention and consideration in terms of images

since the birth of the camera, images have always remained in the two-dimensional field. With the development of digital technology, we finally see the evolution of image technology to the three-dimensional field in 2018. The representative of this aspect is that oppo find x.3d structured light, which became the first 3D structured light technology in Android camp in 2018, enables the camera to record more information, especially the depth information, which could not appear in photography technology before. The more abundant information actually brings more possibilities to photography, making photography not only a way to record freeze frames, but also a way to create the world around us. Taking the 3D structured light of find x as an example, it can generate exclusive 3D images, thus bringing the possibility of new social communication

but the potential of 3D image is not only that. Its greater value lies in providing content for virtual reality (VR) and augmented reality (AR) in the future, which completely subverts the way people consume digital content and interact with

3d structured light is only one of them, and TOF (time of flight) is also an important part of 3D imaging technology. Oppo, which focuses on 3D stereoscopic world, also launched TOF technology on R17 pro, and combined with its independently developed arunit augmented reality development platform, it has completely laid out 3D images

the breakthrough in charging technology is also a topic that can not be ignored this year. From wireless charging to fast charging, users' demand for fast endurance drives the continuous progress in this technical field. The release time of Samsung's new flagship Galaxy S10 series is approaching. It is revealed that Samsung Galaxy S10 series will adopt wired charging with at least 20W power; In terms of charging, Apple has always been the most conservative. Since the iphone5 began to use the lighting interface, the 5W charging head has been configured as standard for five years. It takes more than three hours to fill the iPhone XR

in the camp of domestic brands, in order to maintain battery life, major battery capacity manufacturers have developed this. Oppo used to charge for 5 minutes and talk for 2 hours, which is the development of fast charging. The super vooc (super flash charging technology) launched by oppo has achieved 50W fast charging, and it only takes about 35 minutes to fill find X and R17 Pro; Huawei has also made great progress in fast charging technology. In the sense that the localization of Huawei mate20pro, the latest flagship product, is of great significance for China to break the technical closure of foreign countries, it uses the 10v/4a 40W super fast charging technology, which can be fully charged in less than an hour

overall, the overall technology of the domestic industrial chain is improving. In terms of hardware application speed improvement, technologies such as full screen, fast charging, rotating camera, five times lossless zoom, four axis optical anti shake, DSP image processing chip, invisible fingerprint recognition, etc. have been applied to domestic brands

in terms of application, Huawei's Kirin 970 chip equipped with artificial intelligence algorithm is the world's first artificial intelligence chip, and oppo has added artificial intelligence beauty algorithm to its latest flagship

in order to increase the innovation capability, domestic manufacturers are speeding up the establishment of their own research institutes, and Huawei, oppo and vivo are also making strategic deployment accordingly. Huawei's current research focus is on Intelligent chips. Vivo focuses more on the application of artificial intelligence, while oppo focuses on 5g and AI, and lays out multi intelligent terminals and smart homes as the core in the era of Internet of everything

relatively speaking, Huawei has the earliest layout. In 2011, Huawei integrated and established the 2012 laboratory, which mainly focuses on new generation communication, cloud computing, audio and video analysis, data mining, machine learning, etc

since 2018, oppo and vivo have also begun to catch up and begin to set up research institutes dedicated to technology research and development

last April, oppo announced the establishment of oppo Research Institute. Liuchang, President of oppo Research Institute, said: the Institute will focus on three areas: software, hardware and standards, and carry out front-end research around 5g, artificial intelligence, image processing, new materials and new processes

on the other hand, some other manufacturers are lazy in ID innovation, slow in technological upgrading, and weak in product functions. Therefore, they are defeated first in the fierce battle, and the withdrawal or disappearance of small and medium-sized brands is accelerating

Jinli declared bankruptcy and entered the bond declaration stage of bankruptcy liquidation; Hammers are also having a hard time. They continue to suffer from layoffs and out of stock, CEO LuoYongHao resigns as a legal person, and the company's deposits are frozen by the bank; Meitu cooperated with Xiaomi to transfer the design, production, sales and final revenue to Xiaomi, only providing image technology services and brand names in exchange for 10% of the gross profit margin of sales. As for ZTE, 360, Meizu, Coolpad and Nubia, life is also difficult

in fact, innovation has always been the main theme of this industry. However, in the past 10 years, the voice of innovation was basically concentrated in Apple's hands. This giant with a market value of more than trillion seems to have been carrying jobs' reality distortion force field and led all players to design according to Apple's standards. In 2018, this pattern was broken, and domestic brands no longer focused on Apple's actions, but offered innovative tricks to lead the pack. Apple no longer has the absolute say in innovation

however, the lost voice of Apple has not been directly transferred to Huawei, Xiaomi, oppo and vivo, or even to the collective of Chinese brands. In 2019, there may not be any brand in the industry that has absolute leadership. This does not mean that it has market share, but that it has the ability to set product standards for other manufacturers as apple has done before

it is certain that every surviving brand will make every effort to innovate. But what is not certain is that consumers will

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