Sudden change of wind direction in the hottest Bei

Less than two months after the sudden change of wind direction in Beijing's new energy vehicle market, the lineup of Beijing's new energy vehicle models for registration has expanded again. From the nearly three months between the first batch and the second batch of registration this year, the "access" of Beijing's new energy vehicles is accelerating

Yan Jinghui, an expert in the automotive industry, believes that as the "pioneer" in the national demonstration and application of new energy vehicles, Beijing has become the main battlefield for car enterprises. At the same time, with the increasing acceptance of new energy vehicles by consumers, Beijing's new energy vehicle index has long passed the era of 100% winning the lot. The models launched can meet the needs of consumers who hold the index, which has become the key for car enterprises to improve sales. The emergence of more competitive brands has caused a sudden change in the wind direction of Beijing's new energy vehicle market

high endurance is popular

on July 12, Beijing New Energy Automobile Industry Association released the third batch of "Beijing demonstration application of pure electric passenger car product filing information", and 11 models were selected. Among them, high range models have become the mainstream, with a total of 9 models with a range of more than 200 kilometers

in the face of consumers' widespread "mileage anxiety" of new energy vehicles, car companies are also working hard on mileage to meet consumers' car purchase needs

previously, the Beijing New Energy Automobile Industry Association has released two approved composite models after impact testing at too low speed, a total of 41 models, with a range of more than 200 kilometers up to 33 models. According to the third batch of "Beijing demonstration and application of pure electric passenger car product filing information", the proportion of models with high endurance mileage is still the highest. Among the 11 admitted models, the endurance mileage of 9 models, such as BAIC bjev eu300, eu400, BYD song EV, Roewe erx5, is more than 200 kilometers. Among them, the range of BAIC new energy eu300, eu400 and Roewe erx5 has exceeded 300 kilometers

in recent years, the hydraulic system has been used to exert experimental force on this machine. Domestic car companies have more diversified investment in new energy vehicles. SUVs, low-cost models and other market segments have further met the car purchase needs of consumers. However, in the promotion of new energy vehicles, high mileage models are still the mainstream

data show that the domestic sales of new energy vehicles last year was 507000, accounting for 50% of the global sales of new energy vehicles. In the first five months of this year, the growth rate of domestic new energy vehicles was 20%. In terms of sales of new energy vehicles, the proportion of passenger cars continues to rise. Previously, the proportion of passenger cars has increased to 70%, and now it can account for 90%. At the same time, according to the statistics of the National Information Center, consumers' demand for high mileage of new energy vehicles is as high as 80.2%

Lu Hao, deputy general manager of BAIC new energy marketing company, said that new energy vehicles need to continue to strengthen the core competitiveness of products. Only by solving the "pain points" of consumers' use can consumers choose new energy vehicles when buying cars. The core competitiveness of products is only the first step, and the channel ability and service ability of auto enterprises will also become the standard for consumers to consider when choosing new energy vehicles in the future

multi brand power

with the acceleration of Beijing new energy vehicle filing catalogue, the competition in Beijing new energy vehicle market will be more intense in the future

at present, the top three sales of new energy vehicles in the Beijing market are BAIC bjev, BYD and Geely. According to the third batch of "Beijing demonstration and application of pure electric passenger car product filing information", the models put into the Beijing market by various car enterprises are undoubtedly aimed at BAIC bjev, a large sales player

among them, BAIC new energy has been in a state of short supply since it launched the low-cost model ec180, and has become one of the engines for BAIC new energy to increase sales.

in the third batch of directories, Chery EQ1 and Huatai ev150 want to share the market share of BAIC NEW energy ec180. At the same time, in the segment market of new energy SUV models, previously only BAIC new energy ex260 model was on sale. In the third batch of catalogue, Roewe erx5 and Huatai new SANTA FE models entered the market, in order to break the unique situation of BAIC new energy

a person in charge of a dealer selling BAIC new energy, Chery and other models said that due to the rich product line and early entry into the Beijing market, BAIC new energy has always had the largest shipment of models, and the sales of Chery, Chang'an, JAC and other models are not ideal. With the continuous growth of access models, it can attract more consumers' attention

in the face of the efforts of various vehicle enterprises, BAIC bjev is more differentiated in vehicle mileage to cope with market competition. In the third batch of catalogue, BAIC new because the methyl methacrylate structural adhesive of Jigu not only has international advanced quality, the energy EU series has a total of three models, with a range of 252 kilometers, 300 kilometers and 360 kilometers respectively, to meet the different needs of consumers. Among them, the subsidized price of BAIC bjev eu400 models with a range of 360 kilometers is 158900 yuan, which lowers the price of the previous models with a range of about 200000 yuan after the subsidy to 150000 yuan

Yan Jinghui said that compared with fuel vehicles, the current choice of new energy vehicles is still not rich enough, and car companies still have a lot of market space. By launching models with different prices and mileage, they can meet the diversified car needs of consumers. How to identify the pulse of consumers has become a key link for car companies to improve the sales of new energy vehicles

the catalogue still needs to be expanded

it is worth mentioning that although the number of models in the catalogue is increasing, consumers and dealers still generally believe that the number of new energy models in Beijing is relatively small at present

according to statistics, 72 models were registered in the Beijing new energy vehicle catalogue last year, and 51 models were registered in the third batch of catalogue released this year. In this regard, Zhao Jingguang, vice president and Secretary General of Beijing New Energy Automobile Industry Association, said that at the beginning of this year, affected by the decline of subsidies and the reaffirmation of the new energy vehicle registration catalogue, the Beijing market had ushered in a "window period" for new energy vehicle sales

after the state determined the subsidy policy for new energy vehicles this year, Beijing took the lead in introducing local standards to pave the way for the promotion of new energy vehicles this year. At present, the Beijing new energy automobile industry association is also accelerating the review of declared enterprises and products, and more models will be put on the market in the second half of the year. "However, Beijing's new energy vehicle industry should also select high-quality enterprises and models for promotion, and conduct screening one by one in the evaluation stage. Up to now, Beijing's new energy vehicle industry has maintained pure green, zero fraud and compensation, and zero major safety accidents." He said

according to the administrative rules for the registration of new energy passenger car manufacturers and products in Beijing (revised in 2015), new energy passenger car products need to obtain China's compulsory product certification certificate, comply with the current national standards and regulations on new energy vehicles, and have on-board terminals that meet the needs of remote monitoring and can realize data exchange

at the same time, for the models applied for filing, the vehicle enterprises should provide a warranty of no less than three years or 120000 kilometers (whichever comes first), and provide a warranty of no less than eight years or 120000 kilometers (whichever comes first) for key parts such as power batteries, motors, vehicle controllers, etc. In addition, vehicle enterprises should also have the ability of remote monitoring, and the facilities and ability to monitor the whole vehicle, power battery, drive motor, etc. in real time. The storage time of enterprise data must not be less than three years; In case of vehicle emergency, the enterprise shall transmit relevant information to the Beijing passenger car quality and safety risk early warning platform as required

Zhao Jingguang revealed that in addition to complying with the provisions of the administrative rules for the registration of new energy passenger car manufacturers and products in Beijing (revised in 2015), some new energy vehicles have faced battery attenuation and need to be recycled. When applying for vehicle registration, car enterprises should also provide battery recycling plans and contracts signed with battery recycling enterprises, which is also one of the conditions for entering the Beijing new energy vehicle market